Audience research is where a group or a company look at peoples information to find out more about them and gather specific information about that certain target audience.
there are 3 types of things they look at:
Psychographics: Psycographics is where you profile people according to there likes and dislikes, and put them into groups. These groups are not always right because someone could act like one group but do things like another.
Demographics: you take peoples bodily features and gather information on them, E.G. skin color, height, that sort of thing. you use this to put focus groups together to find out that different types of people like or dislike.
Geodemograpics: This is all to do with where people live, where there from, and the things in there area. this could help you find out what people of the same demogrphics and psycograhics like in different places and countries.
there are 3 types of things they look at:
Psychographics: Psycographics is where you profile people according to there likes and dislikes, and put them into groups. These groups are not always right because someone could act like one group but do things like another.
Demographics: you take peoples bodily features and gather information on them, E.G. skin color, height, that sort of thing. you use this to put focus groups together to find out that different types of people like or dislike.
Geodemograpics: This is all to do with where people live, where there from, and the things in there area. this could help you find out what people of the same demogrphics and psycograhics like in different places and countries.
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